Hurt Puppy Millers and Breeders where it counts—THE WALLET!

It is already Christmas season early in November, and many breeders are technologically savvy—they have a web page and they know that people who want to buy a dog for Christmas are going to check online to see what dogs are available and where to locate them. We can make their lives miserable by clicking on their online ads.

Say what?

Google Adwords, Facebook ads, Yellowbook and other online search engines and websites are run on algorithms that feed you news and topics that they think you will like. Type in search terms that will get you to the breeders. For example, type in:

Buy Iowa Toy Dog

Iowa Dog Breeder Info

Buy Iowa Puppy

Buy Yorkie Dog

Buy Poodle Iowa

Iowa Pet Store

Get creative, you can think of LOTS more! Type these things into your search engine and see what ads show up at the top and sidebar of your search engine. I’m sure you can think of lots of combinations. When you see an ad for a business that is obviously a breeder (not a shelter or a rescue!!!)_CLICK IT! They will be charged a sum for each click that takes the searcher through to their website. It doesn’t matter how long you stay or if you buy anything from the site (don’t!!!)

I don’t get it, how does this hurt them?

Google Adwords and Facebook ads work two ways: 1, a breeder buys up a certain number of clicks and once those clicks are gone, their ad no longer shows up. And 2, less savvy breeders will give a credit card number and allow themselves to be charged every single time that their ad is clicked—this can result in THOUSANDS of dollars in charges. If they don’t check their credit card and stop the flow of money, they could EASILY spend 10,000 in adword clicks per month. My legitimate company spends a capped $5,000 on Adwords EACH AND EVERY MONTH. If we didn’t have a cap, we could spend 30,000 PER MONTH. That is how Google, Facebook, etc can be “free” --they make money off online ads.

Won’t breeders just do this back to rescues?

Yes, they probably already do! So, let’s fight them, cost them some money and drive down their web traffic! It is an accumulative effect, we need LOTS of Internet Protocol (IP) addresses working on this effort. If breeders can no longer afford to advertise, that will drive down the number of buyers of dogs, they will quit having litters of puppies and we will have less work to do in the long run!